DELTA Corporation has taken a bold step in celebrating African heritage and innovation with the official launch of Leopard Extra, a premium sorghum beer designed for the modern consumer.
Speaking at the unveiling in Harare on Friday, Group Treasurer Tumai Mafunga described the new brand as “built for Africa,” highlighting its blend of tradition and contemporary appeal.
Leopard Extra’s journey began late last year as a limited edition product, but strong consumer response has driven its evolution into a full scale offering. Mafunga said the beer has already earned praise for its smoothness, distinctive bite, rich colour, and unique taste.
“This journey from concept to market acceptance and now full rollout shows we are creating something that truly connects with our consumers,” Mafunga said.
The new product reflects a growing shift in consumer preferences, combining the authenticity of traditional sorghum beer with a refined, premium feel. Mafunga noted that today’s drinker values both cultural roots and quality, and Leopard Extra has been crafted to meet that demand.
“Traditional sorghum beer has always brought people together. Leopard Extra keeps that spirit alive while embracing the future,” he said.
The choice of the leopard as the brand’s symbol reinforces its identity. Mafunga described the animal as a powerful representation of quiet strength, resilience, and confidence, qualities that mirror the everyday African striving to build and uplift communities.
The launch also signals Delta’s continued investment in Zimbabwe’s sorghum beer sector, a category the company views as a key part of its growth strategy. By introducing new ideas and improving quality, Delta aims to keep the category relevant and appealing to a new generation.
Backed by strong marketing and support from partners and distributors, Leopard Extra is expected to make a significant impact in the market.
Mafunga expressed appreciation to all stakeholders involved, saying the successful launch reflects a business that is focused, innovative, and forward looking.
He ended with a confident message that captured the brand’s spirit: “Chikara Chauya! Nanso Ingwe!”
With its mix of heritage, quality, and modern appeal, Leopard Extra is well positioned to stand out in the competitive market and showcase the strength of African inspired innovation.
