COCA-COLA Zimbabwe has unveiled a nationwide FIFA World Cup 2026™ campaign that will give football fans an opportunity to win vehicles, cash prizes, airtime and other rewards as excitement builds towards the world’s biggest sporting spectacle.
The promotion, which runs from June 1 to August 31, seeks to bring Zimbabwean consumers closer to the FIFA World Cup 2026™ through a series of fan-focused activities, retail activations and digital engagement initiatives.
As part of the campaign, consumers who purchase participating 300ml Coca-Cola RGB packs with yellow caps will stand a chance to win a variety of prizes, including one of two Hyundai Grand i10 vehicles.
The initiative comes as Coca-Cola continues its long-standing partnership with FIFA, a relationship that spans nearly five decades and has seen the beverage giant play a prominent role in football celebrations around the globe.
Speaking at the launch, Coca-Cola ECAF Senior Manager for Frontline Marketing, Faith Nehanda, said the campaign is designed to connect fans with the passion and excitement that define the FIFA World Cup.
“Football is more than a game it’s a shared emotion that brings billions of people together, especially during the FIFA World Cup 26™,” Nehanda said.
“At Coca-Cola, we believe in the power of shared experiences. This campaign is about harnessing the incredible energy and emotional highs and lows that only the FIFA World Cup 26™ can deliver, and turning them into real, meaningful connections.”
The campaign will be activated across retail outlets, entertainment venues, restaurants and quick-service outlets nationwide, creating opportunities for consumers to engage with football-themed experiences while enjoying Coca-Cola products.
According to the company, the promotion is open to all football enthusiasts, from dedicated supporters who follow every match to casual fans who enjoy the atmosphere and excitement generated by the tournament.
The FIFA World Cup 2026™ is expected to be the largest edition in the competition’s history, featuring more teams, more players and more matches than previous tournaments.
Coca-Cola says its latest campaign aims to ensure Zimbabwean fans can participate in the global football celebration while enjoying the possibility of winning life-changing prizes.
The company believes the initiative will transform ordinary purchasing experiences into memorable football moments and strengthen the connection between consumers and the world’s most watched sporting event.
